The REALTOR® Advantage

KNOWLEDGE. RESOURCES. DEDICATION.

Make your life easier and get the most value you can.

Buying or selling a home is one of the most important decisions—and largest financial transactions—anyone can make. Whether you are buying or selling real estate, it is essential to work with a professional REALTOR® to achieve your goals.

With an Illinois REALTOR® as your partner, you can avoid costly mistakes and get the most value for your purchase or sale. Your Illinois REALTOR® has the professional knowledge, resources and dedication to ensure everything will go smoothly.

Many consumers consider selling their home directly but eventually turn to REALTORS®. Smart home sellers realize they need the expertise in pricing their home, making connections with REALTORS® working with buyers, arranging and staffing open houses, and coordinating with other professionals in the sales process.

Only about half of all real estate agents are REALTORS® - the top half, in our not-so-humble opinion. REALTORS® work independently, for small agencies, or for large brokerages. They help people buy and sell residential or commercial properties, vacation homes, and land; they conduct appraisals; they operate in the United States and in other countries; some specialize in auctions; and others are buyer's representatives.

CHOOSE THE NAME YOU CAN TRUST.

Not all real estate agents are REALTORS®. Only REALTORS® are members of the national, state and local associations of REALTORS® and are bound to a strict REALTOR® Code of Ethics - the highest standard of professional behavior and a promise to the public to provide honest and ethical treatment in all transaction-related matters.

This market wide campaign is designed to create awareness and educate both potential sellers and buyers on the importance and advantages of the professional services of a REALTOR®. It also educates the public, and creates a meaningful awareness of a more defining term: "UNREPRESENTED." The goal is to market this term so it will become more prominent than the "branded" term For Sale By Owner (FSBO), which is so widely recognized and accepted in the marketplace.